GOLDEN, Colo., June 5, 2025 – Holidaily Brewing Company, the nation’s leading women-owned and operated gluten-free brewery, has unveiled a new addition to its craft beer lineup: the Fruited Blonde Variety Pack. Building on the popularity of its flagship Favorite Blonde Ale, the variety pack introduces three fruit-infused variations—Wild Tangerine, Sweet Melon, and Citrusy Passion Fruit.
Designed to appeal to craft beer enthusiasts, gluten-free consumers, and flavor-forward drinkers alike, the new variety pack underscores Holidaily’s commitment to innovation without compromising its 100% gluten-free promise.
“This variety pack is all about giving our community more of what they love, in fresh, fun, and fruit-forward ways,” said Karen Hertz, founder of Holidaily Brewing Company. “We took Favorite Blonde and let our brewers get creative with adding their favorite fruit flavors while staying 100% gluten-free.”
Holidaily Brewing was founded following Hertz’s personal battle with melanoma and thyroid cancer. Her post-treatment transition to a medically necessary gluten-free diet exposed a gap in the craft beer market, motivating her to create flavorful, gluten-free beers that meet the highest brewing standards. After extensive research and development, Holidaily launched in 2016 in Golden, Colorado.
Since its inception, the brewery has grown into a pioneer in the gluten-free segment, operating a dedicated gluten-free facility and earning recognition as the only certified woman-owned brewery in the United States. It is also one of only 11 fully gluten-free breweries nationwide.
Holidaily’s production facility and tasting room in Golden serve as a community gathering space for beer lovers, while its distribution network now spans 11 states, including Colorado, Arizona, Texas, Wyoming, California, Kansas, Oregon, Washington, Idaho, and Montana, as well as the Kansas City metro area.
The Fruited Blonde Variety Pack is currently available at select retailers and taprooms within Holidaily’s distribution regions.
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