As the festive bustle of Shavuot fades, a familiar void emerges — the quiet aftermath marked by scorching temperatures and the return to daily routine. For many, it’s a seasonal transition that begs for simple pleasures, and increasingly, rosé wine is answering that call — no longer a mere accompaniment to food, but a centerpiece in its own right.
Traditionally dismissed by some for its pink hue and perceived lack of seriousness, rosé is experiencing a revival. New selections from Argentina and Israel are proving that this style can offer depth, character, and a cooling reprieve from summer’s intensity.
From the Edge of the Earth
In the remote Patagonia region of southern Argentina lies the Otronia winery, home to what is billed as the southernmost vineyard in the world. Despite its latitude of 45 degrees south and an unforgiving climate, the winery cultivates varieties like Pinot Noir and Chardonnay with impressive success.
Otronia’s rosé, now available in Israel, stands out for its crisp dryness and mineral clarity. It’s a premium bottle with a clean, sharp profile — refreshingly austere yet beautifully balanced. Not suited for fans of sweeter rosés, this offering is ideal for those seeking sophistication in a glass.
Price: NIS 125
Organic Elegance from Mendoza
Further north in Argentina’s renowned Mendoza region, the Argento winery produces an organic rosé crafted from a mix of red grape varieties and Pinot Gris. Light, floral, and with gentle strawberry notes, this wine proves that organic selections can excel in both flavor and structure.
Balanced and easy to drink, Argento’s rosé is designed for relaxed afternoons rather than formal feasts. It’s a wine that invites casual enjoyment while maintaining a refined character.
Price: NIS 59
Homegrown Rosé with Depth
Israel’s own contribution to the rosé revival comes from Tabor Winery’s Artigianale series. The Barbara Rosé distinguishes itself by embracing local identity rather than imitating classic southern French styles. It’s a rosé with presence — vibrant in color, rich in flavor, and tailored for the Mediterranean climate.
This version is versatile, pairing well with food or standing alone. More than a seasonal trend, the Barbara Rosé reflects a maturing Israeli wine scene willing to take risks and explore regional expression.
In the height of summer, these selections offer more than refreshment — they deliver character, elegance, and a renewed appreciation for rosé as a serious, enjoyable wine.
