Absolut Vodka has launched a new limited-edition bottle collection as part of its continued collaboration with Tomorrowland, one of the world’s largest electronic music festivals.
The festival, founded in 2017, takes place annually in Boom, Belgium. This year’s event is scheduled over two weekends: July 18–20 and July 25–27.
Bottles Inspired by Tomorrowland’s 2025 Theme
The bottle design draws inspiration from Tomorrowland’s upcoming 2025 fantasy theme, “Orbyz.” It was developed in close coordination with the team behind the festival’s iconic Main Stage.
Each of the three unique 700ml bottles features a 360-degree screen-printed design. The artwork includes frosted effects and metallic inks to reflect the visual essence of the “Orbyz” theme. The limited collection aims to give fans a glimpse into the fantastical world that Tomorrowland promises to create.
Part of the ‘United We Dance’ Collaboration
The new bottles are part of Absolut’s ongoing “United We Dance” initiative with Tomorrowland. This campaign seeks to unite people from around the world through the power of music. Every year, the festival draws more than 400,000 attendees from over 200 countries.
Deb Dasgupta, Vice President of Global Marketing at Absolut Vodka, expressed excitement about the project. “We are thrilled to be working with Tomorrowland on our first limited edition bottle collection,” Dasgupta said. “Our partnership goes beyond a typical collaboration. We share values of inclusion and creativity, and we aim to bring people together from all walks of life.”
Dasgupta emphasized the importance of memorable experiences. “Whether in our interactive festival spaces or through our eye-catching bottles, we want people to connect through the universal language of music,” she added.
Tomorrowland’s 2025 Theme: Loneliness
Tomorrowland has chosen “Loneliness” as its thematic focus for 2024 and 2025. The theme debuted at last year’s event and resonated strongly with festival-goers. It will now be extended into the next festival season.
Maxime Henain, Head of Culture and Brand Partnerships at Absolut, discussed the theme during last year’s event. The goal is to explore deeper emotional and social experiences through art and music.
A First for Tomorrowland’s Global Theme
Debby Wilmsen, a spokesperson for Tomorrowland, highlighted the uniqueness of the collaboration. “This is the first time that our global theme is featured on a collaborative bottle,” Wilmsen said. “It shows the strength of our relationship with Absolut.”
She praised the joint effort behind the designs. “This is a true collaboration between the creative teams at Absolut and Tomorrowland. We are excited to launch three special bottles that invite consumers into the Tomorrowland universe. Each design tells a story of unity and artistic imagination.”
Global Availability and Pricing
The 700ml limited-edition bottles are now available in Thailand. They will launch in Belgium, the Netherlands, Switzerland, Poland, Slovakia, and Serbia in June. Brazil will follow in September.
The suggested retail price for each bottle is €22.99 ($25 USD).
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