Chivas, Arsenal’s Official Whisky Partner, signed a global deal with the Premier League club last August. The Scottish brand works with Willy’s Pies to create a one-off whisky pie. The pie honors Arsenal’s pub community and the spirit of North London.
Whisky Pie Features Chivas 12-Year-Old Scotch
The pie blends Scottish ingredients with Chivas Regal 12-Year-Old Scotch. It is filled with slow-cooked brisket and caramelised shallots. The pastry is topped with Chivas-infused Isle of Mull cheddar and rich gravy. Willy’s signature buttery puff pastry wraps it all, then it’s dusted with edible gold.
Free Highballs for Early Buyers
On the final home game of the season against Newcastle United, the first 200 adult supporters who buy a pie at club level will get a free orange-flavoured Chivas Highball. After the match, the pie will be sold on Willy’s Pies website for a limited time. All proceeds will go back into the Arsenal community.
“Pies and Punchlines” with Mo Gilligan
Chivas also launched a new content series called Pies and Punchlines. Comedian and Arsenal fan Mo Gilligan hosts the show. The first episode drops on May 22. It features pie jokes, football banter, and interviews with Kai Havertz, Mikel Merino, and Leandro Trossard. The series offers a fun, behind-the-scenes look at matchday life.
Chivas’ Wider Sports Ties
Beyond football, Chivas is an official partner of the Ferrari HP Formula 1 Team. The brand named driver Charles Leclerc as its global ambassador under a multi-year deal.
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