Outlaw Light Beer is kicking off a high-energy summer with a bold new promotion that celebrates music, beer, and unforgettable fan experiences. Starting in May 2025, the fan-favorite beer brand is rolling out limited-edition HARDY cans hidden inside specially marked Outlaw cases across the country. These golden ticket-style cans unlock a chance to win exclusive prizes, including VIP access to the JIM BOB World Tour and custom Outlaw x HARDY merchandise.
This nationwide treasure hunt comes just in time for the release of HARDY’s highly anticipated COUNTRY! EP, offering fans a unique way to engage with the music—and the beer—they love.
Hidden HARDY Cans, Big-Time Rewards
From May through September 2025, lucky consumers who discover a limited-edition HARDY can will be eligible to win one of the following prizes:
Two Grand Prize Winners:
Four (4) VIP tickets to HARDY shows on the JIM BOB World Tour
Choice of tour stops for a personalized concert experience
25 Winners:
A branded Kanga cooler, perfect for keeping Outlaw Light cold all summer
150 Winners:
An exclusive Outlaw x HARDY JIM BOB promotional t-shirt
500 Winners:
A limited-edition Outlaw x HARDY poster
These prizes celebrate the continued collaboration between Outlaw and country-rock trailblazer HARDY, bringing fans closer to the artist and the lifestyle they share.
Raising the Bar on Beer and Music Collaborations
“Our fans are passionate, loyal, and always ready for something big,” said Ari Opsahl, CEO of Outlaw & Tivoli Brewing Co. “Outlaw Light is made for moments like these—loud, unexpected, and made for true fans. Our partnership with HARDY continues to break new ground, and this limited-edition beer is designed to give fans something to talk about and celebrate all summer long.”
The Outlaw x HARDY collaboration reflects the brand’s deepening footprint in the music scene and its commitment to delivering more than just great beer. It’s about building experiences—on stage, in coolers, and across backyards and tailgates nationwide.
How to Join the Hunt
Consumers can participate by purchasing specially marked Outlaw Light Beer 12-packs and 24-packs at participating retailers nationwide. Hidden HARDY cans will be randomly distributed, and each lucky finder will follow instructions on the can to claim their prize.
With Outlaw Light already earning a reputation as the go-to beer for bold flavor and big vibes, this latest promotion underscores its dedication to turning everyday moments into stories worth sharing.
So crack a cold one, cue up COUNTRY!, and get ready for a summer of surprises, music, and Outlaw moments.
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