SEOUL, May 29 – M’s Beverage, the official importer of Sapporo Brewery in South Korea, announced on Wednesday the nationwide release of Sapporo Draft Beer 70, a new product featuring a 70% reduction in both sugars and purines. The beer will be available for purchase starting June 1.
Previously introduced in limited releases in April and October of last year, Sapporo Draft Beer 70 garnered significant consumer interest, selling out shortly after its launch. The strong response prompted the decision to move forward with a full-scale release this year.
The product will be distributed in 500㎖ cans and sold through major supermarkets and convenience stores across the country.
Maintaining an alcohol content of 5%, the same as the original Sapporo beer, Sapporo Draft Beer 70 offers a healthier alternative by targeting ingredients associated with health concerns such as obesity and gout. According to the company, more than 300 test processes were conducted over a span of seven years to develop the beer while retaining Sapporo’s signature taste and refreshing aroma.
A representative from Sapporo Brewery stated, “Sapporo 70 achieves a 70% reduction in sugars and purines through advanced brewing technology, all while preserving the beer’s distinctive flavor and crisp finish.”
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