Rémy Cointreau has introduced the Cointreau Cocktail Cities Limited Edition Collection, an exclusive offering available only at selected airport travel retail locations. The release highlights the brand’s deep roots in cocktail culture while reinforcing its presence in global travel retail.
The limited edition series is being rolled out across six international travel destinations through partnerships with major retailers. These include Heinemann at Sydney Airport; Lotte Duty Free at Melbourne and Singapore airports; Lagardère at Paris Charles de Gaulle; Avolta at London Gatwick North and Heathrow; and Dubai Duty Free.
Accompanying the launch is a series of high-impact airport activations designed to boost visibility and reinforce Cointreau’s standing in modern cocktail culture. The campaign includes immersive brand experiences that integrate local cultural elements and creative merchandising strategies.
Each bottle in the collection is etched with a city-specific design featuring iconic landmarks and paired with a signature cocktail that showcases Cointreau’s versatility. For instance, the Sidecar represents London; the Margarita is linked to Sydney and Melbourne; the Singapore Sling to Singapore; the Mimosa to Paris; and the Cosmopolitan to Dubai. The packaging is further enhanced by the brand’s hallmark orange color and narrative-driven artwork that celebrates each city’s unique identity.
The inaugural activation is currently live at Sydney Airport Terminal 1 Departures from May 8 to June 30. The pop-up includes vibrant merchandising inspired by Australian themes, such as surfboards, koalas, and the Sydney Harbour Bridge, aiming to create a strong Sense of Place. The installation features a central tasting bar where travelers can sample Cointreau cocktails and explore the new bottles.
Interactive elements, such as a digital ‘Marble Run’ game, encourage consumer participation by offering cocktail suggestions and sharing brand stories. To drive engagement and conversion, travelers are offered exclusive gift-with-purchase (GWP) incentives, including cocktail recipe cards and a customizable travel tote bag adorned with local-themed stickers.
In a strategic collaboration with the Hecho en Mexico restaurant chain, which operates 20 venues across Sydney and Melbourne, purchasers of the Sydney Edition bottle are eligible for a complimentary Margarita at the chain’s domestic Sydney bar, as part of a unique bounce-back promotion promoted through in-store signage and bottle neck hangers.
Alice Hoffmann, Marketing Director Global Travel Retail at Rémy Cointreau, commented:
“The launch of our Cointreau Cocktail Cities Limited Edition Collection marks a significant milestone for Rémy Cointreau Global Travel Retail. It highlights the strength of our partnerships across both travel retail and the domestic on-trade sector. As global cocktail culture continues to flourish, we are proud to offer traveling consumers a collectible experience that merges creativity, heritage, and innovation—enhancing the journey through meaningful, localized engagement.”
With this launch, Cointreau continues to fuse brand heritage with modern storytelling, further cementing its role as a cornerstone of the premium spirits market within the global travel retail space.
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