Nemiroff’s new vodka, Lex, is crafted from linden flowers and honey. The spirit is distilled and then aged for six months. This process yields what the company describes as an “exceptional smooth taste.”
Global Availability Through Gebr Heinemann
Beginning in Q2 2025, Lex will be sold worldwide via Gebr Heinemann’s global travel retail (GTR) network. It will launch in one-liter bottles. Early distribution will focus on Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey.
Strategic Growth Milestone
Nemiroff calls the launch a “significant milestone” in its international growth plan. The company aims to position its Ukrainian ultra-premium vodka brand on the world stage. Yuriy Sorochynskiy, Nemiroff’s CEO, remarked that the Gebr Heinemann partnership “is more than just a launch—it is a gateway for Lex by Nemiroff to the world.” He added that Lex symbolizes “heritage, resilience and exquisite taste.”
Initial Pop-Up and Tasting Events
The collaboration kicked off with an exclusive pop-up tasting at the Heinemann Brothers Hub in Hamburg Airport. This event introduced travelers to Lex and set the stage for future activities.
Upcoming Travel Retail Activations
In April and May, Lex by Nemiroff appeared at two tasting bars in Düsseldorf Airport. From August through September, it will have a presence at Munich Airport to coincide with Oktoberfest. Later in 2025 and into early 2026, the brand will host events in Vienna, Baku, Almaty, and Istanbul. The program will culminate in a flagship pop-up store at Frankfurt Airport in February and March 2026.
Expansion of De Luxe Range in Germany
Alongside Lex’s launch, Nemiroff has secured a distribution deal for its De Luxe range in Germany. The company partnered with spirits producer Hardenberg-Wilthen to broaden its German market reach.
Related Topics
