Casa Malka Tequila has been confirmed as the official sponsor for the Production Innovation Award at this year’s Spirits Business Awards. The event will take place on November 13 at The Underglobe Theatre. British comedian Rob Beckett is set to host the ceremony and announce the winners live.
Jeff Diego, Co-Founder and President of Casa Malka Tequila, expressed pride in supporting the award. He said, “We are proud to sponsor the Production Innovation Award at the 2025 Spirits Business Awards.”
Diego emphasized Casa Malka’s philosophy, stating, “At Casa Malka, we believe innovation is not just about novelty, but what drives us forward. From distilling to design, tradition and progress inspire each other rather than oppose.”
He added, “Celebrating those who push production boundaries aligns with our values. We are proud to support this spirit of bold creation.”
The deadline for entries to the Spirits Business Awards is June 27.
Casa Malka to Sponsor TFWA Beach Party in Cannes
In addition to sponsoring the award, Casa Malka will also be the official tequila sponsor at the Cannes Spirits Business Travel Retail Beach Party. This event is a key networking occasion in the drinks industry calendar.
The party is held on the first Monday of the Tax Free World Association (TFWA) World Exhibition & Conference. Last year’s event attracted over 400 guests. This year, it will take place on Monday, September 29, at Plage & Restaurant Croisette Beach.
Jeff Diego commented on the sponsorship, saying, “We are delighted to bring Casa Malka to the beaches of Cannes as the official tequila sponsor of the TFWA Beach Party.”
He added, “This event is more than a celebration; it’s a chance to express our identity. Casa Malka was created to blend culture, design, and storytelling into an iconic experience.”
Diego concluded, “TFWA represents the pinnacle of global travel retail. Being part of it strengthens our commitment to craftsmanship, elegant quality, and meaningful connections.”
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