Cointreau has unveiled its new ‘Cointreau Cocktail Cities Limited Edition Collection’, featuring six exclusive bottle designs inspired by famous cities and their signature cocktails.
Each design reflects the spirit of a city paired with its iconic cocktail:
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Sydney and Melbourne airports highlight the Margarita cocktail, capturing the essence of these Australian cities.
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Singapore airport showcases the classic Singapore Sling.
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London airports (Heathrow and Gatwick) feature the Sidecar cocktail.
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Paris airport is represented by the Mimosa cocktail.
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Dubai airport highlights the Cosmopolitan cocktail.
The brand describes the collection as the perfect gift for Cointreau fans and cocktail lovers.
A Milestone for Rémy Cointreau in Travel Retail
Alice Hoffmann, Global Travel Retail Marketing Director at Rémy Cointreau, called this launch a “milestone” for the company in the travel retail sector.
She said, “As cocktail culture diversifies and grows worldwide, we are excited to offer travellers a unique collectible and open new doors for the liqueur category.”
Hoffmann added, “By creating fun and engaging experiences linked to a sense of place, we enrich the travel journey and deepen consumers’ connection to premium spirits.”
Strong Growth in Asia Pacific Despite Cognac Decline
While Rémy Cointreau’s cognac sales have dropped, its liqueurs and spirits have performed well. Notably, Cointreau has seen the highest sales growth in the Asia Pacific (APAC) region.
The French company recently appointed Franck Marilly as its new CEO, following Éric Vallat’s resignation in April.
High-Profile Launch Events at Airports
To promote the collection, Rémy Cointreau is running high-profile events at airports in cities where the bottles are sold. The campaign kicked off in Sydney Airport’s Terminal 1, running through June 30.
The pop-up features striking Australian symbols like the Sydney Harbour Bridge and koalas. It also includes interactive tools designed to engage shoppers.
One highlight is the ‘Magic A Run’ game, which offers cocktail suggestions and fun facts about Cointreau. A central tasting bar allows visitors to sample cocktails made with Cointreau while exploring the limited-edition bottles.
Visitors also receive a personalised tote bag. They can customise it instantly on-site using local iron-on graphic stickers — a feature the brand says “elevates” the shopping experience.
Partnership with Mexican Restaurant Chain
Cointreau has partnered with Mexican restaurant chain Hecho en Mexico, which has 20 outlets in Sydney and Melbourne.
Under a ‘bounce back’ promotion, customers who buy a Cointreau Cocktail City Sydney Edition bottle can claim a free margarita at Hecho en Mexico’s Sydney domestic bar.
Expanding Presence in the Cocktail Market
Last month, Cointreau introduced a new range of citrus distilled spirits aimed at bartenders who want to elevate their cocktail craft.
This move further strengthens Cointreau’s position as a leading brand in the evolving world of cocktails and premium spirits.
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