New Delhi – Marking nine years since its entry into the Indian beverage market, Simba Beer has unveiled a new YouTube series titled “First Time with Simba,” which premiered on May 10, 2025. The series highlights the journeys of ordinary individuals stepping beyond their comfort zones to experience something new for the first time.
Distinct from celebrity-driven content, the unscripted series showcases everyday people confronting personal challenges—from performing on stage to facing lesser-known fears. Central to the narrative is the exploration of how small acts of courage, support from others, and shared experiences can foster meaningful change.
“Life’s best moments often begin with a little courage and, frequently, a good beer,” said Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka.
“As we celebrate nine bold years, we are thrilled to launch ‘First Time with Simba’ to inspire people to take that first leap, try something new, and create unforgettable memories. This campaign is a tribute to our community and a toast to many more ‘firsts’ ahead.”
Launched on May 4, 2025, the emotionally-driven series marks a strategic shift in Simba Beer’s content approach, emphasizing personal growth and human connection. Each episode underscores the belief that vulnerability and new beginnings are intertwined, offering viewers authentic stories of transformation and courage.
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