Beer consumption in Belgium declined by 2.1 percent in 2024, marking a continued downturn for the nation’s iconic brewing industry. Although the drop was less severe than the 6 percent fall recorded in 2023, the figures point to a sustained reduction in both domestic and international demand, according to data released by Belgian Brewers.
The hospitality sector experienced the steepest decline, with consumption falling by 2.9 percent, while retail sales decreased by 1.5 percent. Exports also contracted by 3.4 percent overall, with shipments to European Union countries down 2.6 percent and those to non-EU destinations falling sharply by 8 percent.
Despite the contraction, 70 percent of Belgium’s beer production continues to be sold abroad, underlining the industry’s export-oriented nature. However, this marks the third consecutive year of declining exports and domestic consumption, with overall beer consumption now nearly 20 percent below 2014 levels.
The total number of active breweries in Belgium decreased to 411 in 2024, a net loss of six from the previous year. Nevertheless, industry representatives emphasized the sector’s enduring adaptability and resilience.
In 2024, the sector invested €178 million in modernisation initiatives, sustainability efforts, and strengthening local community ties. Industry leaders have called for a stable regulatory framework and urged policymakers to focus on combating alcohol misuse without casting negative perceptions on moderate consumption.
While the outlook remains cautious, the brewing sector continues to pursue innovation and long-term growth strategies in the face of challenging market conditions.
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