Neurita Tequila is accelerating its global expansion with a new distribution agreement in Romania, teaming up with Bucharest-based Negroni Trading to bring its handcrafted, flavoured tequilas to the country’s rapidly growing cocktail scene.
Romania: A Key Market for Neurita’s Growth
Described by Neurita as “one of the most exciting and fastest growing cocktail markets in Eastern Europe,” Romania represents a strategic entry point for the brand’s continued international push.
Vadym Tselukh, founder of Negroni Trading, expressed enthusiasm for the partnership:
“We are thrilled to be stocking Neurita Tequila. This brand not only looks stunning, but it also delivers an exceptional taste experience – it’s going to be a big hit in Romania.”
A Distributor with a Premium Reputation
Negroni Trading is known for curating a portfolio of handcrafted, story-driven spirits and has a strong presence in Bucharest’s high-end bars and restaurants. This makes it a natural fit for Neurita’s innovative flavoured tequila range, designed to captivate cocktail enthusiasts in the city’s vibrant nightlife.
Founder Lucy Smith on Romania Launch
Neurita’s founder, Lucy Smith, praised Bucharest’s dynamic cocktail culture:
“Bucharest is a creative and vibrant city and its cocktail culture is one of the most innovative in Eastern Europe. We are delighted to be launching in such a vibrant market and can’t wait to see how bartenders and drinkers take to our new take on tequila.”
Continued International Expansion
The Romanian launch follows a series of recent international milestones for Neurita. Last month, a citrus-flavoured tequila variant debuted in Finland. The brand has also strengthened its presence in the UK through collaborations with ETM Group, The Alchemist, and The Montpeliers Group.
In October last year, Neurita made its first entries into the Australian and French markets.
Strong Growth Outlook in 2024
Neurita Tequila is experiencing significant growth in 2024, fueled by strategic partnerships and an expanding global footprint. The Romanian deal with Negroni Trading marks another important step in the brand’s mission to bring distinctive, quality tequila to new cocktail markets worldwide.
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