Le Tribute Gin has been announced as the official gin sponsor of this year’s Spirits Business Travel Retail Beach Party, held annually during the TFWA World Exhibition and Conference in Cannes, France.
The beach party takes place each year on the Monday evening of the event and has grown into a premier networking occasion for the travel retail and spirits industries.
Strategic Partnership with The Spirits Business
This year’s partnership signals a major milestone for Le Tribute as it officially enters the global travel retail sector.
Solène Bruna-Fiorentino, Head of Marketing at MG Destilerías, shared her enthusiasm:
“We are honoured to partner with Gin Le Tribute to sponsor the Cannes Beach Party, marking our official entry into the global travel retail space.
The event is a fantastic platform for us to connect with key industry stakeholders and share our unique gins and signature services in a vibrant and engaging environment.
Partnering with The Spirits Business allows us to drive brand awareness through its travel retail communications channels. It’s the perfect opportunity to elevate Gin Le Tribute’s reach. We look forward to an exciting night of connection, conversation and celebration. See you in Cannes.”
A Taste of the Mediterranean
Launched in October 2023, Le Tribute is a gin inspired by the summer nights of Vilanova I la Geltrú, a coastal town in Spain. The brand draws on the atmosphere of the Mediterranean, blending salty sea breezes with the scent of lavender fields.
Crafted at a family-owned distillery, Le Tribute uses a method that distills each botanical individually to maintain purity and character.
Key Ingredients
Black cardamom is the signature botanical, lending spice, smoke, and menthol.
Lavender and sage add softness and herbal balance.
Lemongrass, distilled with water, brings out bright and citrusy aromas.
This blend creates a gin that’s both distinctive and rooted in tradition, designed to stand out in the travel retail space.
A Key Industry Event
The 2024 Spirits Business Beach Party welcomed over 400 guests and continues to be one of the most highly anticipated gatherings at the TFWA conference. The event offers brand owners and buyers a chance to engage in a relaxed setting and build new industry relationships.
With Le Tribute headlining as gin sponsor, this year’s event promises a fresh wave of flavour, energy, and connection for attendees in Cannes.
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