One Stop has undertaken a significant overhaul of its beer and wine selection, adding 55 new products in an effort to attract new customers and better meet the preferences of existing ones.
The update follows feedback from retailers calling for a more diverse range of wines, craft ales, and low- and no-alcohol options. In response, the convenience chain has introduced a variety of ready-to-drink beverages, alongside premium wines, beers, and sustainable packaging formats. This includes an expanded selection of canned products, supporting the company’s environmental objectives by reducing reliance on glass containers.
Among the changes, One Stop has replaced its previous single-bottle ale offerings with an exclusive line of premium pint cans. These are available individually for £1.75 or in a ‘four for £6’ multibuy promotion. New 440ml craft beer cans, such as Northern Monk Heathen, Northern Monk Faith, and BrewDog Elvis Juice, have also been added, available in a ‘two for £5.50’ mix-and-match deal.
The company has also extended its Thatchers cider range to include new flavours like Juicy Apple and Cloudy Lemon, catering to evolving consumer tastes.
Henry Maulik, head of product at One Stop, highlighted the importance of aligning with shifting consumer preferences: “We’re excited to launch more premium products across our beer and wine category. Some specific highlights include premium cocktail ready-to-drink lines such as SERVED and AU, as well as the popular French wines La Vielle Ferme White and La Vielle Ferme Rosé. We know these lines are in demand, particularly among Gen Z consumers.”
Maulik also emphasized the importance of catering to customers who prefer low- and no-alcohol alternatives, reflecting the company’s commitment to evolving customer needs.
John Miller, head of franchise at One Stop, noted that the expanded product range is expected to benefit franchisees by driving both sales and footfall. “The refresh of products and expansion will certainly help with our franchisees’ sales and profitability. Leaning into popular must-have products such as the range of ales, canned cocktails, and wines will generate interest and increased footfall,” he said.
The product reset is part of One Stop’s broader strategy to stay competitive in a dynamic retail landscape and respond proactively to consumer and franchise partner feedback.
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