Tecate Light has introduced a limited-edition beer brewed with saltwater sourced directly from the Gulf of Mexico, a launch aimed at celebrating Mexican heritage and the richness of local ingredients.
According to parent company Heineken, the addition of sea salt enhances the beer’s compatibility with a wider range of food pairings while strengthening its emotional connection with consumers who take pride in Mexican culture and traditions.
“This offering celebrates our roots, connects authentically with consumers, and reinforces pride in what’s made in Mexico,” said Marta García, Vice President of Marketing at Heineken Mexico.
The new variant, named Tecate Light | Con Sal del Golfo de México, debuted during an exclusive event held aboard a floating bar—Bar Golfo de México—situated on a catamaran off the coast of Progreso, Yucatán. The launch, attended by select media, influencers, and content creators, marked the beer’s first public appearance.
While the initial event was invitation-only, the catamaran bar will open to the general public throughout May and June. Organizers recommend following Tecate’s official social media channels for information on how to join the experience.
The launch arrives amid geopolitical tension, following U.S. President Donald Trump’s decision earlier this year to rename the Gulf of Mexico as the “Gulf of America” on U.S. maps—a move that stirred nationalistic sentiment in Mexico.
“This edition represents a declaration of who we are: authentic, proud, and ready to continue evolving alongside our consumers,” said Esteban Velasco, Brand Director for Tecate.
Currently, the special edition beer is available exclusively at the floating Gulf of Mexico Bar. Heineken is using the limited release to measure consumer interest before expanding distribution. Broader availability is anticipated by June, with the beer expected to roll out at SIX store locations in Monterrey, Mérida, and Hermosillo.
Originally launched in 1992 by Cervecería Tecate, Tecate Light holds the distinction of being Mexico’s first domestically produced and marketed light beer. The brand has since become one of the country’s best-selling beers, enjoying consistent growth in the national market.
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