PORTLAND, Ore. — Oregon’s brewing industry contributed $8.9 billion to the state’s economy in 2024, supporting over 46,000 jobs despite widespread closures, a decline in employment, and looming policy changes, according to a new industry report.
The findings, released by Beer Serves America — a joint report from the Beer Institute and the National Beer Wholesalers Association — reflect both the strength and the volatility of the state’s beer sector. While the industry remains a major economic force, the number of brewing jobs dropped by nearly 10% from the previous year, with just under 3,200 positions currently filled.
Economic headwinds have already forced several notable closures. In 2024, Culmination Brewing shut down its Northeast Portland taproom, Crux Fermentation Project closed its Southeast Portland location, and Assembly Brewing — Oregon’s first Black-owned brewery — is preparing to cease operations at its original location later this month.
Industry representatives have pointed to ongoing post-pandemic financial struggles as key factors behind these shutdowns. More recently, concerns have also grown over proposed tariffs from the administration of former President Donald Trump, which could impact the cost of imported materials, particularly those from Canada.
Despite these challenges, Beer Institute Chief Economist Andrew Heritage emphasized the enduring popularity of beer among U.S. consumers. Citing a summer 2024 survey, Heritage noted that two-thirds of Americans over the age of 21 chose beer over other alcoholic beverages within the preceding three months. Additional research showed continued interest in non-alcoholic and low-alcohol beer, especially during events such as “Dry January.”
“Despite all the headwinds the industry might be facing, beer has staying power,” Heritage stated. “It’s not going anywhere — and Americans continue to consume beer on key occasions and holidays when they get together and celebrate with friends and family.”
Yet Oregon brewers face additional hurdles as state lawmakers consider new taxation measures. House Bill 3197, currently under review, proposes the implementation of an 8% sales tax on beer and wine by 2032. While proponents, including Rep. Tawna Sanchez, argue the bill would fund critical alcohol and drug prevention programs, the Oregon Beverage Alliance has warned that such a measure could further burden both producers and consumers within the state’s beverage sector.
The future of the industry, analysts suggest, will hinge on how Oregon navigates this mix of economic pressure, consumer demand, and legislative action.
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