The new range of zero-proof “vodka” alternatives comes in seven flavours: citrus, vanilla, lemon, mango, coconut, strawberry and apricot.
Made with 100% natural flavours, the new range is consistent with the brand’s portfolio, is fat-free and sugar-free, and has 0% alcohol.
The products are Halal-certified, suitable for vegan, keto and gluten-free diets.
All flavours can be used as a cocktail base or enjoyed neat on the rocks. Arkay invites consumers to “join the sober revolution” and “drink up and stay hungover-free”.
The new flavours are available globally with a suggested retail price of $39.99 for a one-litre bottle.
Founded in 2011 by perfumer and self-taught scientist Reynald Vito Grattagliano, Arkay offers a range of zero-proof spirit alternatives including “rum”, “gin”, “whiskey” and “liqueur”.
The brand’s products feature a “WARM molecule” that it claims “trigger sensory stimulation that mimics the burn of alcohol.”
Arkay Beverages began developing its first products in 2007 and officially opened for business in 2011. Earlier this year, the company and its sister brand Beyond Spirits issued a private placement memorandum (PPM) as part of its strategic growth plan.
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