Never Never Distilling Co has announced a significant packaging update, shifting from 500ml to standard 700ml bottles. Alongside the size increase, the company has redesigned its labels to create a fresh, eye-catching look for shelves.
The decision to move to 700ml bottles was over five years in the making. It was driven by direct input from bartenders, who favored the larger, more practical size.
Co-Founder Sean Baxter Explains the Change
“When we launched our gin in 500ml bottles in 2017, we never imagined it would become so popular in bars and restaurants across Australia,” said co-founder Sean Baxter.
He added, “The tall bottle is important because it’s easier to store on the shelf and can often double as a syrup or pre-dosing bottle. We’ve maintained the bottle’s overall shape and balance, improved the grip at the neck, and kept the same back markings for easier dosing and packing.”
Benefits of the New Bottle Size
The new 700ml bottle offers several advantages. It provides better value for customers and reduces the weight per milliliter, making it easier to handle.
“Lowering nip prices has been a key focus for Never Never, especially with rising living costs and customers seeking good value,” Baxter explained.
Initial Focus on Core Gin Varieties
The packaging refresh will initially cover Never Never’s Triple Juniper Gin, Oyster Shell Gin, and Ginache varieties. Additional ranges are planned to follow later this year.
Following Acquisition by Asahi Beverages
This announcement comes just over a year after the distillery was acquired by Asahi Beverages. The acquisition followed multiple successes at the World Gin Competition and San Francisco World Spirits Competition.
“Our spirits are consistently ranked among the best in Australia, and sometimes the world,” Baxter said. “Our achievements across many gin and cocktail categories reflect the hard work our team puts into crafting world-class spirits.”
He added, “These accolades give bartenders and retailers confidence to recommend our products to customers who expect premium quality in bars and bottle shops.”
Pricing and Availability
Never Never’s new 700ml Triple Gin is available now at a suggested retail price of $82. The Ginache and Oyster Shell Gin varieties are priced at $86 each.
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