Appleton Estate has launched an interactive rum museum in Kingston, Jamaica. The museum aims to engage both experienced rum enthusiasts and newcomers. Through a series of hands-on exhibits, visitors can learn about the brand’s history and every step of its rum-making process—from distillation to aging in oak barrels.
Interactive Exhibits Highlight Production and Heritage
The museum features a range of interactive displays. Guests can explore how Appleton Estate crafts its Signature Blend and its 8-Year-Old Rum. Each stage of production is on view, allowing visitors to see, touch, and taste elements of the process. The space blends education and entertainment, a concept Appleton Estate calls “edutainment.”
Dominic Bell, communications manager at J. Wray & Nephew—Appleton Estate’s supplier—explained the museum’s goal: “It’s about connecting with the heritage of Jamaican rum and welcoming a new generation into the world of Appleton through an experience that is both educational and fun.” He added, “This museum represents more than just a timeline of our achievements. It’s a vibrant space where visitors can feel, taste, and get to know the soul of Appleton Estate.”
Mixability and Tasting Stations Draw In New Drinkers
In addition to production exhibits, the museum highlights the mixability of Appleton Estate’s rums. Tasting stations demonstrate how the Signature Blend and 8-Year-Old Rum can be used in cocktails. The hands-on approach aims to attract new drinkers and deepen the appreciation of Appleton Estate among loyal fans.
Scaled-Down Version of Rum Experience in St. Elizabeth
Bell noted that the new Kingston museum is a “scaled-down version” of the larger Appleton Estate Rum Experience in St. Elizabeth Parish. “This will be an immersive ‘edutainment’ experience,” he said. “It brings to life the making of our beloved rum in the context of a Jamaican family.”
Drive Consumer Engagement and Tourism
With this museum, Appleton Estate hopes to deepen consumer engagement and boost tourism in Kingston. The brand also aims to educate guests about the rich history of Jamaican rum, both locally and abroad. The museum’s immersive design makes it easier for visitors to understand the cultural and technical aspects of rum production.
Location and Duration
The museum is open to the public until July 13. It is located at 23 Dominica Avenue, New Kingston, Jamaica. Visitors can drop in during regular hours to explore the exhibits, taste rum samples, and enjoy the interactive displays.
Brand Ownership and Production
Appleton Estate is owned by the Campari Group. Rum production is overseen by head blender Joy Spence. Under her leadership, the brand continues to innovate while honoring its long-standing traditions in Jamaican rum-making.
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