Italian Wine Brands (IWB) has introduced a new lineup of wines aimed at appealing to the Gen Z demographic, unveiled at this week’s TFWA Tax Free Asia Pacific Exhibition in Singapore (Basement 2-D2).
Among the highlights are the latest from VOGA Italia, the organic Alberto Nani Prosecco, the alcohol-free Grande Alberone sparkling wine, and the debut of RIRÒ, a bold red wine aperitivo. Each product is crafted to meet the evolving preferences of younger, experience-driven consumers.
Esteban Garcia Pascual, Duty Free & Travel Retail Manager at Italian Wine Brands, emphasized the company’s strategic focus: “We’re excited to return to Singapore and connect with our current and future partners to tap into the incredible potential of the Gen Z traveller.”
The VOGA Italia range, known for its distinctive and modern design, now includes VOGA Prosecco Still. This latest addition blends traditional Italian winemaking techniques with a contemporary aesthetic aimed at style-conscious consumers seeking sophistication with a fresh edge.
Also featured is Alberto Nani Prosecco, an organic and vegan-certified wine produced in the heart of the Prosecco DOC region. Free from pesticides, herbicides, and insecticides, and with an alcohol content of 11% ABV, it is positioned as a refreshing aperitif that pairs seamlessly with classic Italian dishes.
In response to the growing demand for ‘NoLo’ (no and low alcohol) beverages, IWB has introduced Grande Alberone 0.0%, an alcohol-free sparkling wine designed to replicate the celebratory feel of traditional bubbles while preserving the flavor depth appreciated by wine enthusiasts.
Marking its global debut, RIRÒ enters the market as a vibrant red wine aperitivo described as bold, playful, and visually striking—attributes aligned with the tastes and social media habits of Gen Z consumers.
Through this diversified portfolio, Italian Wine Brands is positioning itself at the forefront of innovation in the travel retail wine sector, aiming to meet the tastes of a new generation of wine drinkers.
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