The Sainte-Victoire sub-region in Provence has officially been granted “cru” status for its rosé and red wines, marking a significant milestone in the region’s wine history.
Previously, Sainte-Victoire had been recognized as one of five Dénominations Géographiques Complémentaires (DGC) within the Côtes de Provence appellation since 2005. DGCs are additional geographic designations aimed at highlighting unique regional characteristics. Sainte-Victoire’s new cru status is seen as the next step in this journey.
Jean-Jacques Balikian, president of the Sainte-Victoire winemakers association, expressed that while the DGC designation had been an important first step, the recognition as a cru affirms the distinctiveness of the region’s wines. The other DGC regions in Provence include La Londe, Fréjus, Pierrefeu, and Notre-Dame des Anges.
Eric Pastorino, chairman of the Provence wine board (CIVP), has been a staunch advocate for these regional identities. Over the past four years, he has worked tirelessly to elevate Sainte-Victoire to cru status.
While the move may seem like a mere name change, many producers are optimistic that the new classification will boost recognition for the quality of Sainte-Victoire wines, particularly its rosé and red varieties. The promotion to cru status is expected to underscore the significance of the region’s terroir and elevate the standing of local wines in the broader market.
Balikian noted that achieving cru status would require greater attention to maintaining high-quality standards but doesn’t foresee a significant price increase. In fact, he believes the move could help justify the often higher prices associated with Provence wines.
Producers are already confident in the positive impact of the cru designation on their sales. Paul Alary, head of communication and marketing at Château Gassier, part of the Advini Group, explained that the term “cru” is widely recognized in wine terminology and carries a premium connotation, making it easier to market their wines.
Sophie Sumeire Denante of Château Coussin shared similar sentiments, expressing that the new status would enhance the perception of Sainte-Victoire wines as high-quality products. Dorotheé Sarlat of Domaine La Grande Bauquière also agreed, adding that the transition from the more ambiguous DGC label to the prestigious “cru” would provide clearer messaging to consumers.
Located in western Provence, Sainte-Victoire lies between the Coteaux d’Aix and Coteaux Varois regions. Its vineyards, situated along the Arc river valley, are sheltered by the towering 18-kilometer-long, 1,011-meter-high limestone cliffs of Mont Sainte-Victoire. The unique geography, along with the cooling influence of the Mistral wind and the region’s higher altitude, contributes to the fresh and distinctive character of Sainte-Victoire wines.
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