Brooklyn Brewery has been announced as the official beer partner of Pride in London 2025, marking the beginning of a three-year sponsorship agreement.
As part of the partnership, Brooklyn Brewery will receive prominent branding across all Pride in London events and will hold exclusive pouring rights. Central to the collaboration is the designation of the Stonewall Inn IPA as the official beer of the 2025 celebrations. The IPA, named in tribute to the pivotal 1969 Stonewall uprising in New York City, was created in collaboration with The Stonewall Inn Gives Back Initiative (SIGBI), a non-profit organization dedicated to supporting grassroots LGBTQ+ advocacy.
Jo Marshall, director of marketing at Carlsberg Britvic—the UK distributor for Brooklyn Brewery—highlighted the shared values between the brand and the LGBTQ+ movement. “Brooklyn Brewery and the iconic Stonewall Inn share a hometown in New York City, and we also share an unshakeable commitment to inclusivity and supporting the LGBTQ+ community around the world,” Marshall stated. “Our beers are made for everyone to enjoy, so we’re thrilled that our Stonewall Inn IPA will be the official beer of Pride in London 2025 as we begin this multi-year partnership.”
Dee Llewellyn, director of partnerships and growth at Pride in London, welcomed the collaboration. “We are delighted to be kicking off a multi-year partnership with Brooklyn Brewery as part of this year’s celebrations, and that the Stonewall Inn IPA will be Pride in London’s official beer of 2025,” Llewellyn said.
The partnership underscores a shared commitment to inclusivity and community, setting the stage for an expanded presence of Brooklyn Brewery throughout Pride in London events for the next three years.
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