As global attention turns to South Africa in September for CapeWine 2025, the nation’s premier wine trade event is preparing to showcase its vibrant wine industry under the theme “Our Warmest Welcome.” The event will highlight the country’s renowned hospitality and the collective passion of its wine producers, aiming to create a meaningful and immersive experience for international visitors.
CapeWine 2025 is expected to expand on the success of past editions with a strong emphasis on sustainability and inclusivity. New initiatives include dedicated pavilions for organic wines and increased visibility for emerging black-owned wineries, reflecting a commitment to environmental responsibility and social transformation. Saverglass SA joins this year as a new sponsor, offering a meeting lounge for exhibitors.
Educational offerings will be a cornerstone of the program. The John Deere Formal Seminar area will host six masterclasses across three days, focusing on storytelling to connect attendees with the people and places behind the wines. Meanwhile, the Amorim Speaker’s Corner will feature ten sessions covering key topics within the industry.
Recognizing the logistical challenges international buyers may face, CapeWine organisers have partnered with iCommodate to secure favorable accommodation rates in both the Cape winelands and Cape Town, with many options located near the event venue. A comprehensive events calendar will further enhance the visitor experience, and a digital catalogue will be provided in advance to facilitate efficient planning and networking.
Sustainability, diversity, and innovation are set to define the major themes of CapeWine 2025. Attendees can expect to explore eco-conscious winemaking practices, cutting-edge production techniques, and the unique cultural narratives of wine regions such as Stellenbosch and Swartland. The centenary celebration of Pinotage, South Africa’s signature grape variety, will be a key highlight of the event.
The 2025 wine grape harvest, though below average in volume due to a shrinking vineyard footprint, is marked by exceptional quality. Mild and dry conditions have produced grapes with excellent balance and flavor concentration, which bodes well for the premiumisation trend within the industry. All major wine-growing regions have reported above-average to outstanding fruit quality.
Despite global headwinds—including declining demand, trade tensions, and market uncertainty—South African wine exports have remained stable, showing marginal value growth. Structural reforms led by South Africa Wine, the industry’s lead body, aim to address these challenges. Strategic realignment and greater coordination across the sector are expected to support sustainable growth, export development, and innovation.
Opportunities for growth are evident in several categories. White varietals such as Chenin Blanc and Chardonnay are gaining international acclaim, while Sauvignon Blanc continues to compete strongly on the global stage. In the sparkling wine segment, Cap Classique is emerging as a standout, offering high quality at an accessible price point.
CapeWine 2025 is poised to deliver not just an exhibition of fine wines, but a comprehensive celebration of South African culture, innovation, and resilience, reaffirming the country’s place on the global wine stage.
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