Tierra Noble, a premium tequila brand, has teamed up with a new distributor to boost its international presence. The brand is already available in 16 markets worldwide and aims to grow further through this collaboration.
Strategic Collaboration Key to Expansion
James Wallace, sales director at Tierra Noble, said the company prioritized working with an importer who shares a similar vision and strong market presence. He stated,
“Since the beginning of the expansion project, we knew it was key to collaborate with an importer with a strong presence and a profile similar to ours. We’ve found the best companion for Tierra Noble in this journey.”
Wallace emphasized the need for award-winning spirits like Tierra Noble to explore new markets strategically, which remains the brand’s current focus.
Distillery Located Among the World’s Highest
Tierra Noble’s distillery is situated 7,200 feet above sea level, making it one of the highest tequila distilleries in the world. The brand offers a variety of tequila types, including blanco, reposado, añejo, cristalino, 4° Cuarto, and Exquisito.
Support from The Incubator Program
Ana Lomba, coordinator of The Incubator, expressed pride in supporting Tierra Noble’s global growth. She said,
“Tierra Noble is a premium Tequila brand with a global presence across 16 countries, and we’re proud to support its global growth and bring this remarkable spirit to new markets.”
Tierra Noble is the first tequila brand to join The Incubator program. The platform has previously partnered with Gotlands Gin and Come Hell or High Water Rum.
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