Formula 1 has officially welcomed Whispering Angel as its Official Rosé, expanding the sport’s growing relationship with luxury wine and spirits group LVMH. The announcement follows the recent signing of a decade-long global partnership between Formula 1 and the French luxury conglomerate.
With this new designation, Whispering Angel will join the Moët Hennessy portfolio at Grand Prix events, alongside established partners Moët & Chandon and Belvedere Vodka. The rosé will now be featured across premium hospitality spaces, including the prestigious Formula 1 Paddock Club.
Produced by Château d’Esclans, a renowned estate located in the heart of Provence, Whispering Angel has played a prominent role in elevating rosé to the luxury wine category. Since its founding in 2006 by Sacha Lichine, Château d’Esclans has gained global recognition for its commitment to blending traditional terroir with modern winemaking techniques, producing wines praised for their freshness, elegance, and consistency.
Whispering Angel has been a fixture in Formula 1’s exclusive hospitality circles for over 15 years. Its official partnership status now cements that presence on a global stage. The rosé was prominently featured during recent Grands Prix in Miami, Imola, Monaco, and Barcelona, and will continue to be served at top-tier events throughout the season. Upcoming race destinations featuring the wine include Silverstone, Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and Las Vegas.
Founder and CEO Sacha Lichine described the milestone as a natural progression, stating, “Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the chequered flag and crossing the finishing line.”
Formula 1 Chief Commercial Officer Emily Prazer also commented on the partnership, calling it a significant step in the sport’s ongoing collaboration with LVMH. “Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance and excellence and unites us on our joint mission to deliver fantastic experiences for our fans,” Prazer said.
The addition of Whispering Angel underscores Formula 1’s continued alignment with high-end lifestyle brands. Alongside beverage partners, the sport also boasts relationships with iconic names in fashion and luxury, including TAG Heuer and Tiffany & Co., reinforcing its positioning at the intersection of sport and global luxury.
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