Jam Shed, one of the UK’s fastest-growing wine brands, has expanded its portfolio with the launch of a new White Blend, now available exclusively at Morrisons.
The latest addition to the Jam Shed range offers a fresh and fruity profile, featuring notes of exotic fruits, floral aromatics, and a zesty finish. Designed with summer gatherings in mind, the wine is positioned as an ideal companion for barbecues and seasonal fare, pairing well with seafood, citrus-infused salads, and dishes featuring goat cheese or herbs.
The White Blend category currently boasts a UK retail sales value exceeding £149 million, with the majority of sales driven by entry-level offerings. Jam Shed’s new release, with a recommended retail price of £8, aims to introduce a more premium alternative in the segment, appealing to consumers seeking elevated quality at an accessible price point.
“Jam Shed White Blend has arrived just in time for summer,” said Tom Smith, Marketing Director for Europe at Vinarchy. “As a brand known for shaking up the wine aisle, we’re excited to offer a more premium option in the white blend category, bringing bold flavour and quality at an accessible price point for consumers this summer.”
Ranked as the UK’s 11th largest wine brand, Jam Shed has experienced significant growth in recent years, particularly among younger consumers. Its expanding portfolio includes popular varietals such as Shiraz, Malbec, Chardonnay, Rosé, Red Blend, and Tempranillo, along with innovative products like Jam Shed Fruits — Rhubarb & Strawberry Smash and Black Forest Mess — and the newly introduced Bubbly Rosé Cans.
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