Silverstone has announced HEINEKEN UK as its new Official Beer and Cider Partner, marking the beginning of a strategic collaboration aimed at enriching the spectator experience at the iconic motorsport venue.
As part of the agreement, HEINEKEN UK will become the exclusive supplier of beer and cider across Silverstone’s events and facilities. Attendees can expect an expanded beverage selection featuring premium products from HEINEKEN UK’s portfolio, including Heineken®, Cruzcampo, Inch’s Cider, Old Mout Cider, and the alcohol-free Heineken 0.0%. These beverages will be available throughout the year at newly upgraded bars and hospitality areas across the venue.
Nick Read, Chief Commercial Officer at Silverstone, described the partnership as a perfect alignment of quality and vision. “We’re really excited to have HEINEKEN UK on board as our Official Beer and Cider Partner. It’s a great fit, and it means our fans can enjoy more choice of top-quality drinks while taking in the action,” said Read. “Whether sitting trackside or relaxing with friends in one of the upgraded bar facilities, this partnership will shift the fan experience up a gear and make it even better.”
HEINEKEN UK echoed the sentiment, highlighting the venue’s global status and shared focus on premium experiences. “Silverstone is a world-class venue that shares our dedication to quality, premium experiences, and delivering unforgettable, fan-first moments,” said Richard Campbell, Trading Director at HEINEKEN UK. “We’re proud to bring our portfolio to such an iconic stage and we’re excited to elevate the fan experience even further through this partnership.”
The collaboration also supports Silverstone’s broader sustainability ambitions. Launched in July 2022, the Shift to Zero initiative outlines Silverstone’s commitment to achieving Net-Zero Carbon by 2030. HEINEKEN UK’s selection as a partner reflects shared values in corporate responsibility and environmental stewardship. The beverage brand’s ‘Brew A Better World’ sustainability program further aligns with Silverstone’s goals, reinforcing the venue’s pledge to transform operations through innovation and responsible partnerships.
With this agreement, Silverstone continues to position itself at the forefront of motorsport entertainment and sustainability, offering fans a premium, eco-conscious experience throughout the racing calendar.
You Might Be Interested In:
