Kent-based Bathtub Gin has teamed up with the celebrated London floral festival, Belgravia in Bloom, to launch a limited edition bottle and a pop-up bar in London, marking a vibrant celebration of nature’s changing seasons. The festival runs from May 19 to 26, 2025.
A Bottle Inspired by Nature and the Festival Theme
To honour the event’s 2025 theme, ‘Seasons’, Bathtub Gin unveiled a special bottle design that reflects the beauty and freshness of Belgravia’s floral installations. The packaging is crafted from brown paper and adorned with illustrations of wildflowers native to the UK that bloom year-round. This creative design was led by the brand’s in-house designer, Erica Ho, known for her detailed and artistic botanical work.
A spokesperson for Belgravia in Bloom commented, “We were looking for an independent UK drinks brand to partner with for this year’s event. Bathtub Gin’s artistry and illustrations are so pleasing to the eye, and we knew they could create the perfect floral design that truly captures the essence of our installation.”
Embracing the Spirit of the Seasons
Hannah Burden Teh, Brand Manager for Bathtub Gin, said: “We are thrilled to be collaborating with Belgravia in Bloom. The ‘Seasons’ theme perfectly aligns with Bathtub’s botanical roots. Our brown paper packaging is designed to facilitate creative, design-led partnerships like this, and we are proud to bring the spirit of the seasons to life in this way.”
Pop-Up Bar Experience in Eccleston Yards
In addition to the bottle launch, Bathtub Gin will host a pop-up bar from May 22 to 25 at Eccleston Yards in London. Visitors can enjoy refreshing floral gin and tonics, as well as mixed drinks featuring Double Dutch mixers, offering a perfect sensory extension of the collaboration’s botanical focus.
Supporting the Belgravia in Bloom Awards and Exclusive Events
Bathtub Gin is also sponsoring the Belgravia in Bloom Awards, which celebrate the most spectacular floral displays across the district. Furthermore, the brand is hosting an exclusive influencer lunch, led by fashion influencer Genevieve Harris, to highlight the collaboration and festival.
Availability and Pricing
The limited edition Bathtub Gin bottle is currently available to purchase through Master of Malt at a recommended retail price of £34.95 ($47).
Continuing a Tradition of Design-Forward Collaborations
This collaboration follows Bathtub Gin’s recent design-led limited edition bottle and punch bowl, launched in November 2024 in partnership with ceramicist Harlie Brown. The ongoing commitment to unique design and artisanal craftsmanship continues to position Bathtub Gin as a standout brand in the UK spirits scene.
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