U.S. Brewery Unveils Nation’s First Quinoa-Based Beer, Targeting Health-Conscious Drinkers

In a bold departure from centuries-old brewing traditions, Brew Theory Brewery, a contract brewer, has launched the first beer in the United States made entirely from quinoa—eschewing the standard barley and wheat base long considered essential to beer production.

According to a report by WCVB, the innovation comes from Meli Beer, a new entrant in the craft brewing scene founded by Samara Oster. The product stands out not only for its unique main ingredient but also for its health-conscious focus. As a naturally gluten-free and nutrient-rich grain, quinoa offers an alternative for drinkers seeking a lighter, cleaner beer experience.

“There is nothing like us,” Oster said in an interview, underscoring the company’s belief that its product fills a previously untapped niche in the American market.

Oster, who has academic credentials from both Harvard and MIT, spent three years and more than 100 different formulations working alongside a team at MIT to develop the final recipe. The process required significant adjustments to traditional brewing methods, which are typically optimized for processing wheat and barley.

The result, Oster claims, is a beer that retains the enjoyable aspects of a cold brew without the heavy, bloated feeling often associated with conventional beers. “It doesn’t feel like you’ve had a loaf of bread,” she explained, describing the goal of creating a beverage that is both refreshing and easy on the body.

The launch comes at a time of notable transformation in the craft beer industry. Facing competition from low-calorie beverages and non-alcoholic alternatives, brewers are increasingly pressured to adapt. Meli Beer’s quinoa-based offering may present a compelling solution for health-minded consumers who still enjoy traditional alcoholic beverages but are seeking lighter options.

While unconventional, the product is positioned to capitalize on shifting consumer preferences, offering a novel yet functional twist to an age-old recipe.

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