Athletic Brewing Company, a Connecticut-based non-alcoholic beer producer, has surpassed major beer brands such as Heineken and Budweiser to become the top-selling beer brand in U.S. grocery stores, according to recent reporting by The Wall Street Journal. The brand’s rapid ascent marks a significant shift in consumer preferences as non-alcoholic options gain popularity among a wider demographic.
Whole Foods Market confirmed the trend, noting that Athletic now outsells all other beer brands at its stores, including those containing alcohol. The brewery’s success is attributed to its ability to deliver a flavorful experience traditionally associated with full-strength beer, while maintaining an alcohol content of less than 0.5%. This level aligns with the federal threshold for non-alcoholic classification and is comparable to that of kombucha.
Despite its non-alcoholic designation, Athletic Brewing’s products are designed to mirror the complexity, aroma, and carbonation of conventional beer. Reviewers have noted that the brand offers a range of styles that deliver on taste and texture, often exceeding expectations for non-alcoholic brews.
Several of Athletic’s core offerings have received particular acclaim:
- Run Wild IPA: A hop-forward India Pale Ale that pairs well with citrus mixers like lemonade or grapefruit juice to create a summer shandy.
- Free Wave Hazy IPA: Creamy and citrus-infused, this variety has been likened to the popular Fat Tire Ale.
- Upside Dawn Golden Ale: Described as crisp and easy-drinking, this golden ale is noted for its versatility and balance.
- Cerveza Atletica Light Copper: A Mexican-style beer that is both light and mildly sweet, appealing to fans of traditional lagers.
Athletic Brewing has expanded its footprint beyond specialty retailers and is now available in mainstream outlets including Trader Joe’s, which recently began offering six-packs for $10.99—among the lowest prices currently on the market.
In addition to its core lineup, the company regularly introduces limited-edition and seasonal varieties, available through its website, further driving engagement with consumers seeking variety and innovation in the non-alcoholic beer space.
As the cultural perception of non-alcoholic beverages evolves, Athletic Brewing’s success highlights a growing market for flavorful, alcohol-free alternatives that cater to health-conscious and abstaining consumers alike.
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