Gibson Gin is sold in over 50 countries around the world, with its range including Blood Orange and Botanical London Dry Gins.
The Gin & Tonic is the brand’s first foray into the ready-to-drink cocktail market.
The canned cocktail is 5% ABV and comes in 250ml single-serve cans.
The drink combines Gibson London Dry Gin with tonic water to deliver notes of juniper, coriander and citrus.
This summer, the RTD will be released in over 10 countries including Italy, Sweden, Mauritius, Northern Cyprus and the Netherlands.
To support the launch, Gibson is implementing a targeted activation programme designed to drive awareness and encourage discovery through key channels.
These include digital marketing campaigns on social media, in-store displays, tasting opportunities and collaborations with influencers.
The launch follows La Martiniquaise’s move into the ready-to-drink market with the launch of Cutty Sark Ginger Ale in cans earlier this year.
In March, the company expanded its Label 5 range with the launch of the original citrus-flavoured Scotch whisky spirit.
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