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Regulators Cancel Steel and Oak Brewery’s Beer-for-Tattoo Contest

by Kaia

NEW WESTMINSTER – Steel and Oak Brewing Company’s innovative promotion offering a year’s supply of beer in exchange for branded tattoos has been cancelled by regulators.

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The brewery, located on Quayside Drive, announced on Wednesday that it would award 12 customers who got a Steel and Oak tattoo with free beer for a year. However, by Thursday, the contest was halted following intervention from the B.C. Liquor and Cannabis Regulation Branch, which informed the brewery that trading beer for tattoos was illegal.

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“Well this is a bummer,” Steel and Oak posted on social media, expressing their disappointment. The brewery stated that while they still encourage their loyal customers to make a “forever decision,” they will need to find a new approach that complies with regulations.

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Steel and Oak remains committed to engaging with their community and loyal patrons, looking for creative ways to promote their brand within legal boundaries.

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