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New Asahi campaign highlights the simplicity of draft beer

by Kaia

Asahi, the Japanese beer and spirits company, is simplifying the process of enjoying draft beer at home with its Asahi Super Dry ‘Nama Jokki’.

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In collaboration with GOVT Singapore, Asahi Super Dry launched a new campaign film highlighting the ease of drinking ‘Nama Jokki’ compared to traditional draft beer.

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The campaign video initially lists the equipment required for draught beer, including a kegerator, beer faucet, and beer line, all with significant costs. It then contrasts this with the simplicity of ‘Nama Jokki’, demonstrating how easy it is to open the can, let it foam up, and enjoy.

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Meryl Ho, Asahi Beer Asia’s head of marketing, stated, “Lift, hold and enjoy. It’s as simple as that. Our latest campaign aims to democratise draft beer.”

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Aaron Koh, chief creative officer at GOVT Singapore, added, “It’s a universal insight that when one has access to his or her first mouthful of draft beer, it ranks up there as one of the best feelings in the world.”

‘Nama Jokki’ offers convenience for consumers to enjoy almost anywhere, whether at work, the beach, or in hot, sunny conditions, according to Koh.

Introduced in Singapore in January through FairPrice outlets, the ‘Nama Jokki’ has been showcased on social media platforms for its versatility in pairing with various flavors and cuisines. Its fully openable top intensifies aroma and taste, aiming to reinvent the take-home beer experience by creating a luxurious, creamy foam reminiscent of freshly served draft beer from a tap.

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