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Vino.H to open a stand-alone wine shop in Seoul

by Kaia

Vino.H, a prominent player in the Korean wine import and distribution scene, is gearing up to break new ground in Seoul’s wine retail landscape. Amidst a challenging period for the Korean wine industry marked by shifting consumer preferences, Vino.H is charting a course towards expansion with the launch of its standalone wine shop in Munjeong-dong, Songpa-gu, Seoul, slated for mid-April 2024.

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While Vino.H has traditionally focused on supplying wines to Hyundai Department Store’s specialty wine shop, Wine Works, and upscale dining establishments, the forthcoming Munjeong-dong store represents the company’s inaugural foray into operating its own retail space.

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Dubbed “Vino.H Munjeong,” the new establishment is envisioned as a “curation showroom,” meticulously curated to showcase an exclusive array of wines imported and distributed solely by Vino.H. The store aims to provide patrons with a comprehensive exploration of wine history and the unique characteristics of various wineries. Notably, Vino.H boasts exclusive distribution agreements with boutique wineries, boasting a portfolio of over 300 wines sourced from approximately 50 brands spanning seven countries. Many of these offerings were previously undiscovered in the Korean market.

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In addition to its diverse wine selection, Vino.H plans to introduce “Glass Curation,” a signature experience allowing customers to sample wines by the glass based on factors such as country of origin, grape variety, and expert sommelier recommendations.

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Since its establishment in March 2022, Vino.H has garnered acclaim for its introduction of distinctive wines from small-scale wineries to Korean consumers, catering to the discerning and varied tastes of local wine enthusiasts. The company’s robust performance is underscored by a notable 77.7 percent increase in sales recorded in 2023 compared to the previous year.

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