KANSAS CITY, Mo. — Two Kansas City icons, Boulevard Brewing Company and Whitman’s, a brand under the Russell Stover umbrella, have joined forces to launch a new specialty beverage: More S’Mores.
The limited-edition 16-ounce barrel-aged beer is brewed with graham crackers, roasted malt, chocolate flavors, and marshmallow, delivering a nostalgic twist on the classic campfire treat. It carries an alcohol by volume (ABV) of 8.2% and will be available in four-packs beginning in June, while supplies last, across Boulevard’s distribution network.
The product was previewed earlier this year at the Charleston Wine + Food Festival, where it received early attention from both beer and chocolate enthusiasts.
“Finding new ways to ‘surprise and delight’ consumers is something we look for,” said Patrick Khattak, Vice President of Sales for Russell Stover. “We were excited to partner with Boulevard Brewing to pair the new Whitman’s S’mores, a delightful bite-sized take on the classic fireside treat, with Boulevard’s new barrel-aged beer, Wood Baron Barrel-Fresh Ale. The partnership brought ‘s’more fun’ to fans in Charleston, and we’re excited to continue the fun at home in Kansas City this summer.”
To celebrate the launch, Boulevard Brewing will host a More S’Mores happy hour event at the Boulevard Beer Hall on June 5, from 4 to 7 p.m. The event will feature beer samples and full pours of the new release.
This collaboration marks a unique fusion of local craft brewing and confectionery, offering Kansas City residents and beer aficionados a flavorful new way to experience summer.
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